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LOFY PROCESS

PROBLEMS:
1. low readability under the dark mood.
2. Weak connection between text & image information. (Overlapping of letter O and background coconut tree)
3. High similarity with the existing logo.
ELEMENTS ANALYSIS:
1, Visual: Coconut tree 2, Text: LOFY
KEYWORDS: relax, comfortable, the sunset night, Coconut trees, wind, waves, sand
MINT SELECT PROCESS


BINGZHOU LOGO PROCESS
YSDN LOGO PROCESS


RENSHOU LOGO PROCESS
BAILIJINGYUAN LOGO PROCESS

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