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RICEY
​DEFENCE

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Ellipse 1.png

This project seeks to address the issue of teacup dogs bred through unnatural means in the Chinese pet market. It aims to educate children under 12, who often express a strong preference for teacup dogs, about the congenital diseases associated with such breeding practices. 

The objective is to, to a certain degree, reduce the market demand for teacup dogs at the source.

ROLE

UX Research

Art Direction

game Design

Product Management

TEAM

Yiyuan Chang

CLIENT

IFAW

(Potential) 

YEAR

2020.10 -2021.05

7 months)

LOFY is a lifestyle-sharing platform that focuses on bringing the local community together. The website allows users and social influencers to post and share product reviews, travel blogs, and lifestyle stories via short videos and photos. 

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Screen Recording 2021-03-04 at 2.11.48 P
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IMG_1871.png

ELEMENTS ANALYSIS:
1, Visual: Coconut tree

2, Text: LOFY

KEYWORDS:

relax, comfortable, the sunset night, Coconut trees, wind, waves, sand

home page search – 1.png
Onboarding splash page.png
Onboarding loading page.png
Onboarding login page.png
onboarding sign in hover page.png
Screen Recording 2021-03-04 at 8.46.40 P
Screen Recording 2021-03-04 at 8.52.38 P

HOME PAGE ANIMATION

Home page with "follow" and "explore", enable user to connect with followed person and discover interested people and content. 

Map page with local related design, enable user to join local communities.

 

Chat room could strengthen the user viscosity.

 

Profile page include all the settings and polices.

 

The centred coconut is the button for posting new photos and videos.

LOFY FIVE PARTS

Onboarding home page – 1.png
home page follow.png
home page explore.png
home page search – 2.png

APP OTHER PAGES 

WEBSITE PAGES 

Welcome-Loading page - dark mode.jpg
Welcome page - dark mode – 3.jpg
Index page - dark mode – explore – 14.jp
Index page - dark mode – explore – 9.jpg
Index page - dark mode – explore – 6.jpg
Index page - dark mode – follow – 12.jpg
Article page - dark mode-follow – 3.jpg
Index page - dark mode-follow.jpg

HEADER FONTS

TITLE01.png
Font Playfair DisplaySize 60 pointWeight
TITLE 02.png
Font HeeboSize 50 pointWeight BoldColor
Lorem ipsum dolor sit amet, consectetur
Font HeeboSize 18 pointWeight RegularLin

SECONDARY FONTS

Lorem ipsum dolor sit amet, consectetur
Font HeeboSize 20 pointWeight RegularLin

COLOUR

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Screen Shot 2021-02-01 at 11.50.38 AM.pn
Screen Shot 2021-02-01 at 11.50.51 AM.pn

POSTERS

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